GM, it’s Wednesday!
Why do some things go viral while others don’t? IMO, it’s because the viral item catches our attention, holds it and fulfills a need or want. It makes us feel something. What do you feel when you see this Jeep ad, 4x4ever? Sure, some of you couldn’t care less about offroading and you might even see 4x4s as gas guzzlers (sorry to be a Debbie Downer…). Take a listen to the ad, though, and see if the song doesn’t pull you in anyway. There’s also Matt Dorr’s full length version of the song. I’m not even slightly rugged and it makes me want to get up and go somewhere “’cause I like to fly free”.