Forever and Ever

Woohooooo, it’s Friday!

Do you need an antidote from all the drama this political season? How about a throwback song? Randy Travis was inducted into the Country Music Hall of Fame (finally!) and I think we should celebrate with his Forever and Ever, Amen. “I’m gonna love you forever and ever, forever and ever, amen.”

forever-and-ever

May you have a glorious weekend with someone you love. 😉

You Better Think

Good morning! How’s your week going? It’s Hump Day again, so let’s look at another clever ad – Citi’s “Date” Double Cash Card . Don’t you wish everyone said what they meant? Or would that be all kinds of awkward? Interpreting social cues is an art. I like this ad because it plays with a form of social lubricant (defined as anything that makes a social situation more comfortable), the polite brushoff. In the end, they call it like they see it, wrapping up the scene nicely.

How about you? When are you politely stepping over awkwardness? Do you ever wish you could just be real? Sometimes, it’s more productive to smooth over social awkwardness and sometimes it’s better to engage, and be authentic. Although the ad is playful, I hope it makes all of us think about how we choose to engage with each other. (And now I have the Queen of Soul singing “you better think” running in my head :D)

you-better-think

Gotta dash, I hope y’all have a fabulous Wednesday!

Caryn

 

You Gotta Have a Dream

Good Morning and Happy Hump Day!

Let’s continue our branding discussion, shall we? Google’s Introducing Pixel, Phone by Google shows off their new, home-grown hardware. They’re pretty obvious about its newness (except for that “satisfyingly not new” headphone jack ;-). Does it get your attention? Does it inspire you?

Then there’s Life by you, Phone by Google. With a clever tie-in to Google search engine and then more cleverness as they visually insert the device’s profile into scene after scene, are they potentially taking over the space created by the Samsung Note 7 (ouch) or even bumping the iPhone into the historical bin? Does it make you dream of good time and how your phone can help make them happen? That’s the power of a brand – it inspires you.

oscar-hammerstein2

Time to get things done, have a GREAT Wednesday!

Caryn

Come and Get It

Happy Hump Day! Woohoo, woohoo, wooHOOOO, it’s another great day in AT&T-land 😀

Today’s hump day ad is in honor of yesterday’s Google event – Google: Oct. 4. Google abandoned their Android character for this one, relying on a simple but mysterious (oooh, intrigue!) shape. What’s the point? Aside from giving you a great earworm (Redbone’s Come and Get Your Love, if you want the whole song), they want to prove that you can sell without actually seeing the product. Think of it as a drumroll, something to get your attention so you’re focused on them when they begin speaking.

come-and-get-it

Time to motor on – Have a great day!

Caryn

It’s a New Day

Good Morning and Happy Monday! It’s a new week, a new month, a new quarter! The slate is wiped clean and the day is full of opportunity. I can’t help but share this earworm: Nina Simone’s Feeling Good. It’s a new dawn, it’s a new day, it’s a new life for me…and I’m feeling good. 😀

How important is your personal brand? Whether you think you have one or not, you do. It’s how others perceive you, it’s how your style separates you from others, how others relate to you. Think of it this way – How do others describe you in 5 words or less? Is this the brand you want? How do you enhance, evolve and protect your brand?

Since the idea of branding began in the business world, let’s look there for an example: How about Apple? I informally polled several people about the five words they’d use to describe the maker of the iMac, iPhone, iPad  – you get the idea – and this is what I heard. (You’ll note that not all of these are positive but perception is reality.)

  1. Closed (operating system/environment)
  2. White / Clean
  3. Controlling / Secretive
  4. Intuitive / Design
  5. Overdone / Hyped

How seriously does Apple take their image? Very. Y’all have seen their ads and are more than familiar with Apple products. Have you ever bought something in one of their stores? It’s a pretty unique experience, from the moment you walk in to when you stroll out with something in their iconic, white bags.

Being Apple, they’ve gone to extraordinary lengths to protect their image, including patenting the bag.

apple-shopping-bag

Yes, you read that right, Apple filed for a patent on the shopping bag, see above schematic. (Your polite (or not so much) snickering is loud enough for us all to hear, BTW.) On the surface, the idea of patenting a shopping bag is a little silly. But can you imagine if other retailers copied their signature bag? Apple’s shopping experience wouldn’t set them apart as much so it’s understandable that they want to protect it.

I’ll add that being too protective of what makes you, you, can make it hard to evolve. The trick is to find the right balance of preserving your identity while always growing.

So, what’s your brand? How do you promote and protect it? Do you know of other business examples that cause you to reflect on how you manage your reputation?

Have a glorious day!

Caryn