Good Morning and Happy Hump Day!
Let’s continue our branding discussion, shall we? Google’s Introducing Pixel, Phone by Google shows off their new, home-grown hardware. They’re pretty obvious about its newness (except for that “satisfyingly not new” headphone jack ;-). Does it get your attention? Does it inspire you?
Then there’s Life by you, Phone by Google. With a clever tie-in to Google search engine and then more cleverness as they visually insert the device’s profile into scene after scene, are they potentially taking over the space created by the Samsung Note 7 (ouch) or even bumping the iPhone into the historical bin? Does it make you dream of good time and how your phone can help make them happen? That’s the power of a brand – it inspires you.
Time to get things done, have a GREAT Wednesday!