You Gotta Have a Dream

Good Morning and Happy Hump Day!

Let’s continue our branding discussion, shall we? Google’s Introducing Pixel, Phone by Google shows off their new, home-grown hardware. They’re pretty obvious about its newness (except for that “satisfyingly not new” headphone jack ;-). Does it get your attention? Does it inspire you?

Then there’s Life by you, Phone by Google. With a clever tie-in to Google search engine and then more cleverness as they visually insert the device’s profile into scene after scene, are they potentially taking over the space created by the Samsung Note 7 (ouch) or even bumping the iPhone into the historical bin? Does it make you dream of good time and how your phone can help make them happen? That’s the power of a brand – it inspires you.

oscar-hammerstein2

Time to get things done, have a GREAT Wednesday!

Caryn

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