Dreaming

Happiest of Hump Days, this fine June morning!
We’re embarking on a roadtrip to see our youngest matriculate. Like all college graduates, our wee Moose dreamed of this day and now it’s time to celebrate!

Speaking of dreams, I saw Tiffany & Co.’s ad, Believe in Dreams, recently. It caught my eye and ear for all kinds of reasons, including, of course, the music. Audio signatures are tough to beat when it comes to sticky advertising.

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When you hear Moon River, do you think of Breakfast at Tiffany’s, the classic movie that starred Audrey Hepburn? Tiffany & Co. smartly work this concept into an upbeat, updated inspiration, especially if you like the color blue, dancing and whimsical jewelry.
It all begins with Elle Fanning window shopping, just like Audrey Hepburn did. Elle doesn’t look like she can afford anything in the window, but it doesn’t stop her from dreaming as she’s transported into the blue life with a little help from A$AP Ferg and a bee-dazzling friend.

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One of the things I found surprising about this ad was the vocals – Elle Fanning sang the traditional version and A$AP Ferg contributed the rap. Who knew Elle could sing? And the mashup with A$AP Ferg was a really cool update to a classic that put him into the history books as the first rapper (and African American male) artist to represent Tiffany & Co.

Image result for tiffany and co advertising elle fanning A$ap ferg

The best ads give you more than a sales pitch; they build a web that attracts and holds you (like that sticky analogy? I’m pretty proud of it. :D). Sticky ads inspire you and help you remember the product. They make you want to stay engaged with the brand.

I think this ad is pretty sticky but will we all run out to Tiffany’s for a bauble? Maybe not. But I’ll bet most of you have window-shopped them for something special, something that symbolizes your dreams. Tiffany is counting on you to remember them when you have something to celebrate. 🙂

 

What do you do?

When you see someone acting ugly or doing something that crosses one of your values, what do you do?

Do you consider that maybe there’s more to the story and give them room for having their reasons?

Do you ignore them and wish for them to go away, all the while hoping they don’t hurt someone first?

Do you tell them they’ve crossed a line?

I ask you, what do you do?

I’ve made a concerted effort to not engage in social politickin’ and have been mostly quiet on Russia, immigration, pizzagate, tariffs, spygate, tax cuts, various versions of lock-them-up, corruption, decorum, the deficit, HUD policy…I could go on… Healthcare and LGBTQ issues are the two areas where I’ve felt compelled to comment, though (I did say ‘mostly quiet’).

Why have I held my tongue? Well, because I’m not sure any of you need me adding to the bickering and often over-dramatised craycray in American politics. It seems that most of the political huffing and puffing (including interweb commenters and social media posters) isn’t intended to address problems, it just generates attention. Since life is short, I keep my comments to myself and stay focused on what matters.

By now you’re asking “so what?”.

Why am I telling you all this? I’m setting the stage for a discussion about something that really bothers me: Treating anyone, regardless of their label, as if they don’t matter is not how I was raised.

I’m aware that we haven’t eradicated all bias, prejudice, or injustice, but I did think we’d driven it underground. You know what I mean, the kind of bias that people might be ashamed of, so they at least don’t plaster it on a sign.
Apparently, I’m wrong. There are still some things that people are willing to post in large letters on posterboard.

So let’s walk down memory lane.

Then you can tell me whether this recent news item is as disturbing as the anti-immigrant, pro-segregation days of the 20th century.

Image result for segregation signsThis sign dates back to a time when restaurants and other establishments freely discriminated against non-whites. For more info, check out Latino USA’s ‘No Mexicans Allowed: School Segregation in the Southwest’.

Image result for segregation signsThis one came from the University of Maryland’s Baltimore County online gallery. It’s a stark reminder of times when America freely discriminated on the basis of color. Can you imagine telling someone today that dogs and pick-a-label-for-someone couldn’t enter? Dogs, yes. People?

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Another sign, this time banning Irish job applicants.

I could keep searching for pictorial evidence of historical, overt discrimination that is now outlawed and socially unacceptable but I think y’all get my point. Plus, I’m getting kind of bummed about picking through our cultural rubbish bin. Let’s move on to the real point of this, shall we?

What label would you pick that could make a sign like those above seem reasonable?

Or are all signs of this nature discriminatory? Even the one below?

A Tennessee hardware store is under fire again for its "No Gays Allowed" sign. (Syracuse.com)

A store in Tennesee has had this sign up for about three years, according to Snopes. Several news sources (just google ” no gay amyx” and you’ll find them all) say Amyx Hardware put this sign up in 2015 or thereabouts.

The store owner apparently replaced it for a few days with one about constitutional freedoms, which is marginally better. At least it would have been if he hadn’t put the original sign back up.

I have to ask, though, if someone walked into your hardware store and they happened to buy a hammer or some paint while also being LGBTQ, what does that have to do with your freedom of speech or religion? I may be unclear on the concept but I’m pretty sure the label – their identity –  doesn’t affect your freedom to practice your religion or say your piece. Unless, of course, you bring it up.

Is that what happened? Did you offend someone or did they offend you and now you feel like you can’t have any of “them” in your store? Has the sign brought you peace?

I’m all for our constitutional freedoms. Recall, however, that folks based their racial discrimination on the same principals and we eventually decided (well, most of us), that we didn’t cotton to discrimination. As folks around here would say, ‘that dog don’t hunt’.

So, you’ve seen the sign now. You’ve read my thoughts.

What do you do?

Here’s what I’m doing.

I’m telling my LGBTQ friends that they matter.

I’ve made our family business a politics-free, religion-free zone. (These have been the rules for years – we all co-exist relatively peacefully and without judgment – Never-Trumpers and MAGA-hat wearers alike.)

And if I lived in Tennessee and needed something from the hardware store, I’d shop somewhere besides Amyx Hardware, partially because I think discrimination is wrong and partially because I think the owner doesn’t know how to deal with folks that disagree with him. Life’s short enough without adding more ugly to my life.

You Be You Boo

Happy Friday!
This one is for those who don’t fit the mold. Weirdo, geek, nerd… all the labels that meant we are Other.

Weirdo watermelon

The older I get, though, the more I realize all of us have felt Other at some point.

born this way ballet girl

We all have the mental static getting in the way of being proud and strong in who we are.  We’re all different, aren’t we? That’s part of the fun of being human.

Being Other isn’t the problem. Feeling ashamed of your Otherness is. Don’t let someone else tell you what is good and true for you – or worse, that you don’t count.

Don’t let you tell yourself that either.

Believe in Yourself

Need something to replace the negative noise in your head? Put your paws up, cause you were Born This Way baby. (Lady Gaga version, in all her strangely glorious storytelling.)

“You’re beautiful in your way”, embrace your quirks, your weirdness. Be you, boo.

born this way peaked cap

Need a little more encouragement? Here’s Glee’s Born This Way, with message tees, in case you think only the nerds hear the noise – see all those cool kids?

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They’ve got the same static in their heads.

So, fly your freak flag

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You don’t have to be loud, just don’t hide your light from the rest of us.

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This one is especially for Seth. We love you, honey!

 

 

A Little More Action

Happy Hump Day!

As I get back into the writing groove (or at least public writing, school is kickin my writing bee hind), I’m starting up Hump Day ads again. This Humana (Gotta Believe) commercial grabbed my attention, as all good ads do. How do I love a good ad? Let me count the ways –

First, the music. Oh, the music. Feels! Elvis’s A Little Less Conversation makes my 20-something self want to put on a mini-dress and hit the town. (My 50-something self has no business in a mini, just saying.)

Elvis Conversation
Second, more music! I found a fresh video of the song, A Little Less Conversation (Elvis v JXL). Fun, energetic, creative!

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Third, I love a good message – This one is get up, get moving.

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Imagine that, an ad that encourages you to take care of yourself…

The best businesses find a way to bring out your best while also satisfying their shareholders.

The best communities bring out the best in each other.

The best people bring out the best in each other. If not, we’re doing something wrong. (OK, Mom moment’s over, couldn’t help myself.)

I hope you have a day of “a little less conversation, a little more action”!

Do It Like This

Hey, hey, hey!

Today’s the first of June, time to have a little pride! Plus, it’s about time I started posting again, right? How have y’all been, how have you managed the last year without a little funky Friday fun? I hope y’all made your own music ❤

FF Funky Friday

Let’s start June off right with a little bit of Daphne Willis, Do It Like This

Infectious enthusiasm? Check. 

Energetic beat? Oh, yeah. Toes are tapping, booties are shaking.FF Do It Like This 2

Joyful? You bet. Confidence and an infectious beat.

Irrepressible joy – that’s what I’m talking about. How can you not join in? 

DW makes me move on my FF Do It Like Thistoughest morning – she puts pep in my step.

C’mon! Join me on this glorious Friday with a little desk chair hustle, or some hallway struttin’. If anyone asks, invite them to dance along.

Want more Daphne Willis? I especially like her Somebody’s Someone – totally different from Do It Like This, btw. It’s the kind of song that reminds me that ‘them’ are ‘us’, that everyone belongs to someone. Ah, the feels!