Celebrate

Well, it’s a relief. The fever has broken. World Cup fever, that is.
It’s been all footy, all the time here, since, well…last summer. Hubby and Moose are big fitba‘ fans (that’s the Scottish slang for the round kind of football, or soccer, if you’re unclear) and I’ve been a football widow since last August, when the EPL (English Premier League) season fired up. 🙂

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If you’re also a fan, you might’ve caught this ad – Geico’s Longest Goal Celebration Ever, an amusing take on goal celebrations.  Don’t you wish you could celebrate your victories like this?

Turned in your homework? Slide.

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Got to work on time? Sliide.

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Got a thumb’s up from the dentist at your semi-annual checkup? Sliiide.

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Paid off your car? Sliiide.

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Promoted at work? Sliiiiiiiide.

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Happy Hump Day, celebrate the little things!

Dreaming

Happiest of Hump Days, this fine June morning!
We’re embarking on a roadtrip to see our youngest matriculate. Like all college graduates, our wee Moose dreamed of this day and now it’s time to celebrate!

Speaking of dreams, I saw Tiffany & Co.’s ad, Believe in Dreams, recently. It caught my eye and ear for all kinds of reasons, including, of course, the music. Audio signatures are tough to beat when it comes to sticky advertising.

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When you hear Moon River, do you think of Breakfast at Tiffany’s, the classic movie that starred Audrey Hepburn? Tiffany & Co. smartly work this concept into an upbeat, updated inspiration, especially if you like the color blue, dancing and whimsical jewelry.
It all begins with Elle Fanning window shopping, just like Audrey Hepburn did. Elle doesn’t look like she can afford anything in the window, but it doesn’t stop her from dreaming as she’s transported into the blue life with a little help from A$AP Ferg and a bee-dazzling friend.

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One of the things I found surprising about this ad was the vocals – Elle Fanning sang the traditional version and A$AP Ferg contributed the rap. Who knew Elle could sing? And the mashup with A$AP Ferg was a really cool update to a classic that put him into the history books as the first rapper (and African American male) artist to represent Tiffany & Co.

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The best ads give you more than a sales pitch; they build a web that attracts and holds you (like that sticky analogy? I’m pretty proud of it. :D). Sticky ads inspire you and help you remember the product. They make you want to stay engaged with the brand.

I think this ad is pretty sticky but will we all run out to Tiffany’s for a bauble? Maybe not. But I’ll bet most of you have window-shopped them for something special, something that symbolizes your dreams. Tiffany is counting on you to remember them when you have something to celebrate. 🙂

 

Mega Modern Family

The holidays are all about family and friends. Sometimes, you’re even lucky enough to spend some up-close-and-personal time with them. Let’s hope you make great memories and can laugh at the funny (and not-so-funny stuff). 😉

Today’s Hump Day ad is Tide: Mega Modern Family Gets the Most With Tide HE These are things you just can’t unsee……It’s a great ad, showing off the product and engaging you with humor about a situation we can all relate to.

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I think that the Tide family and Modern Family (above) are related, don’t you? They’re both full of love, a little humor, a little snark and, above all, community. What would we do without each other?

A Million Things to Be

We are rich in opportunities. Sure, there are obstacles between us and our goals, but that’s life. Sometimes those obstacles are speed bumps and sometimes they’re brick walls. But what if there is something meaningful on the other side? Will you get stopped by the voice in your head that says, “I can’t”?

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What do you see when you look around, the speedbumps, the brick walls, the can’ts?

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Or do you see the doors, the windows, the what ifs?

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It’s no secret that I see the what-ifs. (Unless I’m cranky, then I’m all about the I-don’t-wannas …. :D) I think this is one reason I really like this hump day ad, Free To Be – 2017 Jeep Grand Cherokee Trailhawk and Summit. It’s well designed, cleverly edited and full of feel-goods. By the way, the accompanying song is Cat Stevens’s If You Want to Sing Out.

The ad ran this fall, during the peak of the election cycle, and Jeep did a great job of taking a very angsty, emotional time in the US and flipping it, reminding us that we’re better together. Jeep reminded us that, if we want to, we can see beyond our differences to that which makes us a community. My question for you: do you want to?

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Happy Hump Day, may you find more doors than brick walls!

 

I’m a People Person

Happy Hump Day everyone! The week is half over and we’re all hopefully halfway through our to-do list. 😉

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Martin & I were fortunate to have two whole weeks in Hawaii recently. While we were there, we saw an ad for a Hawaiian insurer (Hawai’I Employers’ Mutual Insurance Company, or HEMIC). Here’s their ad for worker’s comp insurance: HR. Aren’t we all people persons, err, people. Wait, that doesn’t sound right either.

And I’m hoping Steve doesn’t work in our office…. 😀

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Lots going on today, need to check a few more things off on my to-do list. See y’all later!

Caryn

You Better Think

Good morning! How’s your week going? It’s Hump Day again, so let’s look at another clever ad – Citi’s “Date” Double Cash Card . Don’t you wish everyone said what they meant? Or would that be all kinds of awkward? Interpreting social cues is an art. I like this ad because it plays with a form of social lubricant (defined as anything that makes a social situation more comfortable), the polite brushoff. In the end, they call it like they see it, wrapping up the scene nicely.

How about you? When are you politely stepping over awkwardness? Do you ever wish you could just be real? Sometimes, it’s more productive to smooth over social awkwardness and sometimes it’s better to engage, and be authentic. Although the ad is playful, I hope it makes all of us think about how we choose to engage with each other. (And now I have the Queen of Soul singing “you better think” running in my head :D)

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Gotta dash, I hope y’all have a fabulous Wednesday!

Caryn

 

Come and Get It

Happy Hump Day! Woohoo, woohoo, wooHOOOO, it’s another great day in AT&T-land 😀

Today’s hump day ad is in honor of yesterday’s Google event – Google: Oct. 4. Google abandoned their Android character for this one, relying on a simple but mysterious (oooh, intrigue!) shape. What’s the point? Aside from giving you a great earworm (Redbone’s Come and Get Your Love, if you want the whole song), they want to prove that you can sell without actually seeing the product. Think of it as a drumroll, something to get your attention so you’re focused on them when they begin speaking.

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Time to motor on – Have a great day!

Caryn