You Gotta Have a Dream

Good Morning and Happy Hump Day!

Let’s continue our branding discussion, shall we? Google’s Introducing Pixel, Phone by Google shows off their new, home-grown hardware. They’re pretty obvious about its newness (except for that “satisfyingly not new” headphone jack ;-). Does it get your attention? Does it inspire you?

Then there’s Life by you, Phone by Google. With a clever tie-in to Google search engine and then more cleverness as they visually insert the device’s profile into scene after scene, are they potentially taking over the space created by the Samsung Note 7 (ouch) or even bumping the iPhone into the historical bin? Does it make you dream of good time and how your phone can help make them happen? That’s the power of a brand – it inspires you.

oscar-hammerstein2

Time to get things done, have a GREAT Wednesday!

Caryn

Come and Get It

Happy Hump Day! Woohoo, woohoo, wooHOOOO, it’s another great day in AT&T-land 😀

Today’s hump day ad is in honor of yesterday’s Google event – Google: Oct. 4. Google abandoned their Android character for this one, relying on a simple but mysterious (oooh, intrigue!) shape. What’s the point? Aside from giving you a great earworm (Redbone’s Come and Get Your Love, if you want the whole song), they want to prove that you can sell without actually seeing the product. Think of it as a drumroll, something to get your attention so you’re focused on them when they begin speaking.

come-and-get-it

Time to motor on – Have a great day!

Caryn